As JCPenney noticed a need for creating custom collections, JCP wanted to create an app experience for users to create their own bedding collection set, as well as other collections in the future.

Led UX for the build your own collection experience for both iOS and Android apps.

After the launch of JCPenney’s brand defining store in Nov 2019, the entire site was redesigned to create a seamless omnichannel experience reflecting a more modern, curated look and feel.

Led design work on key product areas of full site redesign for jcpenney.com, launched April 2020. Responsible for UX, UI, custom icons and fast tracked AB testing program to tweak new features.

With all the advancements of 5G technologies, Nokia wanted to create effective training modules by providing documents, videos, 3D and AR experiences.

Led design of Nokia Virtual Training iOS and Android apps, launched July 2019. Responsible for UX, UI, and branding.

As part of Cisco’s There’s Never Been a Better Time campaign, a multitouch story wall was displayed to show how Cisco’s technology can help solve some of the world’s toughest problems.

Led UX and creative direction, launched May 2016.

With increasing iOS mobile and tablet users, Saks Fifth Avenue needed to update the user experience and interface of their existing app.

Led UX, UI and managed a team of 4 designers, launched May 2015.

As Saks Fifth Avenue was entering the Canadian market, a website was needed to promote store information, locations, and allow users to sign up for emails, and accommodate English and French translations.

Led UX for saksfifthavenue.ca, launched Jan 2015.

Saks Fifth Avenue unveiled their holiday windows with a surprise performance by The Rockettes. In preparation for the event, several different states of the landing page were created to promote videos, sell products and live stream the performance.

Led UX, UI and collaborated with cross functional teams on launch strategy, launched Dec 2014.

Hearst Newspapers launched their premium subscription based model in 2012 to provide readers a curated news experience. They needed a design that would work across 3 different entities and be one of the first responsive newspaper sites at the time.

Led full responsive site design for houstonchronicle.com, sfchronicle.com. and expressnews.com, launched November 2012. Responsible for UX, UI, and branding.